Well sparky you got one thing right, people are willing to spend a lot of money on pickups. Lots of friends driving 50-60k+ trucks, yet I get all the "must be nice" money jokes for buying an Audi (nevermind the fact it was less, and nice)
I think your idea of two engines makes sense, I don't know that it would be implemented but it's a good idea. It's just like bigger trucks. You can choose the big block engine if you need it, or just want it, or you can go for the smaller one if you're running 80k or less and wanting to make money.
Offer an eco-diesel for those that don't need/want the big engine, but offer the big engine for those that want/need it. The key thing to remember is those that need the big engine though, they aren't willing to pay an extreme amount for a "premium" option when they simply need it to get their work done.
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