I guess I was mostly looking at the 470s and 480s. Not a bad price for the card.
Most of the computer industry is that way.
Let's say max performance = 100%
25% costs about $500
50% costs about $1000
75% costs about $2000
100% cost about $4000
But 2010 100% performance will cost $2000 in 3 years.
Simply put, buy cheap, (no higher than 50%) and let time give you the discount. None of our work computers are expensive. Some are sub-$200 "off-lease" machines that probably cost $1000 new 5 years ago.
I learned this by buying a $2000 machine in ~1990. It was the Newest Baddest Monster ever! "You'll never use the full potential of this machine!", quoting PC Mag, IIRC. Fully dressed they were $4000+, so I bought a "stripper" that could be expanded. It was the 80486DX-33, and it was twice as fast as anything else made. Within 3 years, it was sub-$1000 new. It was the last "state-of-the-art" computer I ever bought.