I think the built not bought thing comes from a pride standpoint...and probably a little "jealousy" kind of. I've used the line myself, although it's all about context it's used in... And I don't agree with the statement. In my situation, for example, we were pulling up in Wisconsin at a NTPA event a few years ago. Some fans were running their mouths and asking questions, we got second place out of 4 trucks. White Lightning/Chris Muhs won, we got 2nd, Kusilek got 3rd, One Bad Ram got 4th... What those idiots couldn't comprehend was the 2 trucks with THE LEAST amount of $$$ in them won. I was very happy with the results and those fans couldn't understand why. I think it was that same year, we beat Brad Ingram/Scheid Diesel, beat Kusilek, beat Chris Muhs/White Lightning, but Doug Mueller beat us. We beat Chris by 11+ ft that day at Independence, IA at this Independence NTPA event. 2 weeks later, he put 30+ feet on us at Scheid and he won it I believe...
I think that's where the statement gets used more often than not...