Wal-Mart wine:
Wal-Mart announced that, on January 1, 2008, it began offering customers a new discount item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of Californiato produce the vintages at an affordable price, in the $2- $5 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. She said: "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine; it can be served with white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this is a hoax. I know possum is not a white meat.
:rofl::rofl:
Wal-Mart announced that, on January 1, 2008, it began offering customers a new discount item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of Californiato produce the vintages at an affordable price, in the $2- $5 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. She said: "But the right name is important." Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine; it can be served with white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this is a hoax. I know possum is not a white meat.
:rofl::rofl: