I would suggest avoiding the paradigm, that a "percentage" of pulse needs to go this way or that side of TDC. This will kill a motor as quickly as anything.
Scant spreadsheets, supposed "tutorials" etc, that help calculate and timing number around CADeg, should be avoided if using them literally. They account for ONLY rpm, and do not consider all other combustion impacting variables, like fuel pressure, boost, IAT. In short these convenient spreadsheets are dangerous with large pulses, and even smaller pulses when thermal stress is high.
Yes, more advance is usually called for increased rpm and/or pulse, notwithstanding the effects of the other parameters. Air charge heatsoak is a big one, and not easily accounted for with even the peripheral timing tables, so step carefully.