We'd like to take this opportunity to make an official statement regarding Dirt Kings.
We absolutely did not intend to draw any connection between Dirt Kings and any tragedy. We regret that the cover came across as insensitive and inappropriate. The article that the cover references is a comic-book style/jokey piece, and the cover was meant to convey a campy 80's movie poster.
We have been paying very close attention to the complaints voiced by people on this forum, and we are taking them very seriously. Certainly, in hindsight, the cover was a mistake and we would change it if we could. We are very sorry to those that found the cover to be harmful to the community.
Dirt Kings is a one-off, and the current issue has been the only one planned, despite any rumors to the contrary. The advertisers included in the issue bought the space in good faith, and no finger pointing should be aimed at them.
Our staff has long been supportive of land use rights, having written numerous articles on the subject, organizing fundrasiers, and spending time to help the cause. With that in mind, we have turned to two of the most trusted names in protecting off-roaders' rights and supporting the community: Fast-Aid and Blue Ribbon Coalition.
With the help of both of these organizations, we've come to an agreement that will create an immensely positive program with the aim of something good resulting from this debate.
Fast-Aid and Blue Ribbon Coalition will be penning a series of Public Service Articles educating offroaders in a number of Source Interlink Media print magazines--publications that had no part in Dirt Kings but have agreed to help in order to spur some positive action.
Off-Road Magazine, Diesel Power Magazine, Four Wheeler Magazine, Mud Life Magazine, 8-Lug HD Truck Magazine, Petersen's 4Wheel & Off-Road Magazine, RV Magazine, and Jp Magazine will all participate. Again, these publications were not involved with Dirt Kings but simply would like to help. These pieces will have important and interesting content relating to both land use and general off-roading practices.
Look for the series of full-page spots to start running soon. These will put both organizations in front of a huge audience (these titles sell more than a million copies combined per month) and the effect will be lasting as the issues run throughout the year.
Dirt Kings was only planned for one issue, but the idea that a humor-themed magazine with adult content persists. If any future issues of Dirt Kings were to come about, we'd be in touch with both Fast-Aid and Blue Ribbon Coalition to ensure content would not be harmful to the community.
Very Sincerely,
The Dirt Kings staff