I am a 38 year old, retired military long time truck guy, just bought my first diesel March of this year. Been hauling horses since i was 16, my last truck was a half ton with a goose-neck i pulled a 5k stock trailer with 3 horses, i was very close to the limit. Point being I'm not a flat brim millennial. Needless to say I'm still learning about diesels. Now my only goal is longevity and a little more power isn't bad either. That being said, i have watched the show and I still do from time to time, not that I am learning near what I do on here, but as a newbie, it gives me ideas to look up. Same note, they do sell parts and stuff (I have a local shop I go to), but it allows me to shop around. I get the point about "roaling coal" and it's not for me either, but this is America and everyone is entitled to their own preferences, yes even liberals. I do see the need to be conservative and educate the public, but if a television show ruins an entire market, then it was in trouble anyway. Now, the show reminds me of duck dynasty for trucks and yes I occasionally check out the dynasty guys too. Prior to being TV stars they were clean cut church folks, but hey "rednecks" and beards are in and sell ratings. I don't watch much tv, but the thing is, they make me laugh because of some of the things they do, i find it funny. After seeing and doing some serious things, i like light entertainment. That is all it is entertainment. I wont take sides in the debate, but I will say this, for sheer entertainment, it beats Glee or anything my wife likes. From a NOOB standpoint, i found this site by watching them, as well as parts and got an idea of what i wanted for my truck. Which i have a FASS (95), Sump and tune and that's as far as my truck will go. But had i not stopped and watched it, I wouldn't have looked into modding my truck or even looking at forums. I usually only search guns, hunting and team roping stuff. Now, I look at diesels as well. So I can't speak for all, but it has brought one person more into responsible diesel ownership. And if i do take the time to watch v, and its on and nothing else peeks my interest, ill watch it. That one dude cracks me up when he falls and gets hurt. I have a 12 year old sense of humor.