I gave FB a 5yr lifespan back when it made MySpace obsolete. Internet sites always seem to run in lifespans, or attentionspans, I should say. FB just figured out how to keep your attention viewing click bait, and charge advertisers for it. As where much older forums like Redit, are just now gaining recognition because they are the old style open architecture/ post forums.. No AI chosen ment to piss ya off posts at top of your feeds.
I actually had friends who used Hot or Not years before FB. I should have caught on then, but missed the boat.
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